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Or perhaps Peugeot wanted to chase away the other bidders with aggression at the negotiating table. Maybe Peugeot intended to perform the agreement until the financial situation changed for the carmaker. Alcon raises some possibilities in the complaint. The Blade Runner studio isn’t quite sure what was in the minds of those negotiating on the Peugeot end.
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That offer was bested by Peugeot’s proposal for a $500,000 fee and a commitment for a guaranteed media spend of $30 million. And so the defendant put up a very big offer.Īlcon says another automaker was willing to pay several hundred thousand dollars as well as spend $16 million for co-promotional advertising. That’s nothing compared to the 132-page complaint filed by Alcon Entertainment in federal court on Thursday, which discusses how Peugeot seized a few seconds of screen time, or how the studio puts it, “a rare opportunity for an automotive brand to enshrine itself in cinema and pop culture history.”Īccording to Alcon, Peugeot was eyeing a return to the United States market after 35 years of being away.
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Alcon Entertainment is now suing Automobiles Peugeot over a product placement deal for Blade Runner 2049 with the allegation that the French carmaker acted in bad faith.īlade Runner 2049 clocked in at nearly three hours. Instead, we merely get a lawsuit over a flying car in the sequel to the Ridley Scott sci-fi classic. Blade Runner envisioned flying cars in the year 2019.